Newsletters are a great way of keeping subscribers up to date with your weekly or monthly culmination of posts pointing to the articles you have written and quite often contain other material exclusive to newsletter subscribers. Similar to RSS feed subscribers, newsletters are another great way of capturing visitors, which would normally just be passing through your website, but unlike rss feeds, you can customise your newsletters to your liking.
Newsletters are a great way of building trust and will increase traffic to your website whenever you send them out, they’re simple to sign up to and familiar to everyone (unlike RSS Feed subscriptions where the visitor wont subscribe if they don’t know what RSS feeds are). Newsletters also help you keep track of what is popular on your site and help you track which links in your newsletters get most hits and are a great promotional tool when you need to showcase something new.
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